Acquisitions, GTM Tools & Whitepapers, Oh My!

Who are you gonna be? I want to be the Tinman

Author

Tim Kilroy
September 10, 2025

🎯 WTF GTM Daily Digest

September 10, 2025 – Your daily dose of B2B GTM industry intelligence 🙄

You know, sometimes it's like we're wandering through the Land of Oz - just in that moment when it goes from black and white to Technicolor - there is so much motion, haha so much money and so many magical things happening it's really hard to keep track. So read below, put your wizard hat on, and pay no attention to the man behind the curtain.

📈 Funding & Acquisitions

Vimeo Gets Spoon-Fed $1.38B Exit

Vimeo is finally tapping out of the public markets, getting slurped up by Italian app factory Bending Spoons for a cool $1.38B in cash. The “creator-first” video platform never recovered from its spinout in 2021, watching 90% of its market cap evaporate before deciding a private lifeline beats quarterly humiliation.

Bending Spoons swears it’ll “invest ambitiously” and sprinkle in some AI fairy dust, but their track record is more “chainsaw” than “scalpel.” Evernote? Gutted. WeTransfer? Downsized into oblivion. Translation: if you’re banking on Vimeo for GTM campaigns or customer content, expect fewer features, more paywalls, and a cheery note about “enhanced efficiency.”

Productivity App Motion Raises $60M to Solve the Problem of Having Too Many Productivity Apps

Motion's "agentic work suite" just got a $550M valuation for basically being a really expensive calendar that thinks it's smarter than you. Because nothing says "I'm productive" like letting an AI decide when you should eat lunch and answer emails.

🚀 Product Launches

Contentstack: CMS Company Declares Content Management Dead, Immediately Launches New Content Management Thing

In a move that would make Orwell proud, Contentstack announced that content management is dead while simultaneously launching Agent OS to... manage content. Their "Context Economy" sounds suspiciously like the same old headless CMS with extra buzzwords and a ChatGPT integration.

Streaml: Another AI Sales Tool Launches Because Apparently We Don't Have Enough

Nashville-based Streaml just unveiled their "AI-powered SDR platform" in what can only be described as the 47th company this month to promise they'll automate your entire sales team. Spoiler alert: your quota is still your problem.

🏆 Industry Recognition

Clari: Revenue Intelligence Platform Gets Gartner Nod, Celebrates Like It's 2019

Clari's "Revenue Action Orchestration" made it into Gartner's Hype Cycle, which is basically the enterprise software equivalent of getting a participation trophy. Still, in a world where every SaaS tool claims to be "AI-powered," actual analyst recognition means your sales team might finally stop asking what the hell you actually do.

✨ Industry Vibes

AI Everywhere, Sales Still Nowhere

Revenue teams brag about “AI adoption,” but only 28% are actually seeing more sales. The rest? Drowning in shifting priorities, stalled deals, and stressed-out reps who’d rather quit than click another dashboard.

The kicker→ fewer than a quarter of companies are even fixing it with real enablement. Meanwhile, top performers ditched the pilot purgatory and embedded AI directly into workflows so reps actually do something instead of watching ChatGPT roleplay a coach.

M&A: The New “Growth Hack” for CEOs Who Ran Out of Ideas

GTM Partners (with Metropolitan Partners Group) just dropped a research note basically saying: organic growth is dead, long live shopping sprees. Rising CAC, tighter budgets, and impatient boards mean the next hot playbook is M&A—because nothing says “scale” like buying someone else’s hard work.

The “three pillars” (Identify, Finance, Integrate) read like common sense with a marketing polish, but the pitch is clear: even mid-sized companies and scrappy startups should stop pretending they’ll build everything in-house. Just swipe the corporate AmEx, bolt on some talent/tech/customers, and call it “synergy.” For GTM teams, that means learning to sell not just your product—but your CFO’s appetite for debt.

🛠️ Tool Of The Day

Lemlist: Your Multichannel Outreach Wingman That Actually Gets Replies

Instead of making your SDRs play spin-the-Channel, lemlist wraps email, LinkedIn, calls, and WhatsApp into a polished sequence builder—complete with AI tools, deliverability tricks, and a unified inbox that spares you the tab sprawl. It’s the kind of GTM sidekick that actually boosts reply rates while feeling more “human” than your last cold email storm. Oh, and it even warms your emails so they don’t land in the void (spam folder) because ain't nobody gonna buy something from an email they never read.

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