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More Acquisitions, VC Collapse & New Phones - WTF GTM Daily Digest

It's fall y'all. Errybody up to something

Author

Tim Kilroy
September 09, 2025

🎯 WTF GTM Daily Digest

September 9, 2025 – Your daily dose of B2B GTM industry intelligence 🙄

📈 Funding & Acquisitions

Salesforce Gobbles Up Regrello Because Apparently One AI Platform Wasn't Enough

Marc and the gang just can't stop themselves from acquiring every shiny AI toy they see, this time snatching up Regrello for their "agentic process automation." Because nothing says "we're totally not panicking about the AI race" like frantically buying startups to bolt onto your already bloated platform. Your sales ops team will love explaining yet another integration to confused reps.

Freckle Raises $4M to Save You From Your Dirty CRM

Because apparently the world needed yet another “effortless” data enrichment tool, Freckle just pocketed $4M from Gradient, 1984 Ventures, and friends. Their pitch? Natural-language search, slick workflows, and 40+ data hookups so RevOps can stop crying into their Salesforce dashboards. Bonus: they’ll even sync your CRM for free (take that, Clay).

Get ready for “scheduled enrichment runs” and “dedupe actions,” which is startup-speak for “we’re cleaning up the mess your SDRs created when they imported that sketchy lead list.” Oh, and you get 1,000 free credits to play pretend CMO before your trial guilt-expires.

Accenture: Consulting Giant Acquires MomentumABM Because They Needed More Acronyms

Accenture scoops up UK-based ABM consultancy MomentumABM, adding another layer to their already impressive collection of buzzword-heavy service offerings. Account-based marketing just got more expensive, folks.

🚀 Product Launches

Octave Agents Invade Clay to Automate Your GTM Soul

Clay just opened the door to Octave’s “Agents,” so now your tables can crank out ICP insights, email sequences, and call prep without anyone pretending to do research. Just drop an API key and boom, your SDRs are officially part of The Borg - just like in Star Trek: The Next Generation..

Because why hire humans to think when you can duct-tape two AI platforms together and call it orchestration?

INBOUND25 Drops 200+ Features Because Apparently Your Tech Stack Wasn't Complex Enough

HubSpot just unleashed 200+ new features at INBOUND25, because nothing says "customer-centric" like overwhelming your users with more buttons they'll never use. They're calling it the future of "human-AI hybrid teams," which is corporate speak for "we're automating your job but you still have to clean up the mess." Your marketing automation specialist just started stress-eating.

By this afternoon, this will have something to do with GTM

Apple's got their annual iPhone-a-palooza happening today. I'm sure that new software will kill a bunch of otherwise promising businesses, and your favorite SDR, AE, VP, and CRO will all be sporting this tech by October 15th at the latest.

🤝 Partnerships & Integrations

Pearson Gets Exclusive Rights to Make Salesforce Certs Even More Painful

In a move that surprises absolutely no one, Salesforce has handed Pearson the keys to their certification kingdom, because apparently the current exam experience wasn't bureaucratic enough. Now you get to navigate Pearson's legendary scheduling system just to prove you know which button makes the opportunity stage change. RevOps managers everywhere are already updating their "required certifications" lists.

📰 Industry Vibes

VC Funding Collapses To 8-year Low

Despite the ridiculous onslaught of funding into AI and GTM products, services, and companies, global VC funding drops to an 8-year low in August of 2025. That combined with the jobs report earlier in the week…Ruh-roh!

GTM Tool O’ The Day

Apollo: The Murderer of Manual Prospecting

Apollo struts in like the self-proclaimed one-tool-to-rule-your-GTM-stack, brandishing a gargantuan B2B database (260–275 million contacts, take your pick) so you don’t have to waste your time behind LinkedIn search fatigue. 
Glowy G2 and Capterra reviews cheer about seamless LinkedIn integration, robust filters, and lead-gen magic—all while automating outreach and pipeline tracking. 
But hold your applause.

Side-Eye Summary

  • Apollo’s vibe: “Look at me—I’m every sales tool rolled into one!”

  • Pro: Huge database, slick Chrome extension, and outreach sequences built so you can pretend you did the work.

  • Con: Data feels half-alive, credit system is cryptic AF, and your spam folder is now your default inbox.

TL;DR:

Apollo is the James Bond of sales platforms—smooth, loaded with gadgets, and deadly effective… if your target still picks up the phone and your pricing tolerance is above average. Just don’t look too close at the fine print or the credit burn; you might catch a credit-card anxiety attack instead of ROI bliss.

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