💸 AI CRMs, Unicorn Valuations & The Never-Ending Buzzword Buffet - WTF GTM Daily Digest Aug 30, 2025

Another week, another pile of venture cash shoveled into the AI-CRM-RevOps-Make-Work-Go-Brrr machine. Clarify grabbed $15M so you never have to manually update “Tim K from LinkedIn” again, DevRev somehow convinced investors that devs and revenue teams can actually play nice, and UserEvidence is betting your customer’s testimonial will close the deal faster than your AE ever will. Toss in a few acquisitions, some shiny AI product launches, and HubSpot flexing its subscription muscles, and boom—you’ve got the GTM circus in full swing. Grab some popcorn, it’s going to be a ride.

📈 Funding & Acquisitions

• Clarify raised $15M in Series A funding. Apparently, AI-powered CRMs are still a thing, and Clarify is here to make sure you never have to manually update a contact again. Joyful user experience? Sure, we’ll take it.

• DevRev hit a $1.15B valuation after raising $100.8M in Series A funding. Their AI-native platform is unifying customer support and product development. Because who doesn’t want their devs and revenue teams to finally get along?

• UserEvidence acquired Zealot and raised an additional $7M to redefine customer advocacy and proof in the GTM era. Looks like they’re doubling down on making customer stories the ultimate sales weapon.

• Fullcast acquired Ebsta to deliver next-level revenue intelligence and GTM execution. This move promises to supercharge how businesses align their sales and marketing efforts.

🚀 Product Launches

• Proton.ai launched "Pronto," a new AI-powered tool designed to help distributors automate their sales processes. From lead generation to upselling, Pronto promises to make sales teams faster, smarter, and more efficient.

💡 Industry Insights

• HubSpot is making waves with AI-driven subscription growth. Investors are taking note as the company continues to redefine how businesses approach marketing, sales, and customer service. If you’re not paying attention to HubSpot’s AI game, you’re missing out.

• Fast Company reports that while everyone is rolling out AI agents, security researchers are breaking them in hours. A stark reminder that innovation and security need to go hand in hand—or risk becoming the next headline.

• AI continues to dominate the CRM space, with companies like Clarify and DevRev leading the charge. If your CRM doesn’t have AI, is it even a CRM anymore?

Monday.com is like the Lisa Frank Trapper Keeper of GTM tools—color-coded chaos that somehow makes you feel productive. It’s got more boards, workflows, and automations than your teenage self had mixtapes, and at least these don’t get chewed up in the tape deck. Bottom line: if you’re gonna drown in tasks, you might as well do it in a dashboard that looks like Saturday morning cartoons met corporate America.

That’s a wrap! Stay sharp, GTM pros.

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