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🎯 WTF GTM Daily Digest
September 29, 2025 – Your daily dose of B2B GTM industry intelligence 🙄
📈 Funding & Acquisitions
Covecta: Salesforce Ventures Goes Shopping Again
Fresh off writing that Fetcherr check, Salesforce Ventures dropped another $6.5M on Covecta's AI platform. Either they're building the world's most expensive AI portfolio or they've discovered the secret to making money rain from the cloud. For GTM teams, this signals continued enterprise appetite for AI tooling.
Klaviyo: Social Media Stalking Gets Professional
Klaviyo bought Gatsby to "capture social users" because apparently sliding into DMs wasn't creepy enough—now they want to auto-respond to your Instagram stories too. This acquisition shows B2C brands are desperate to turn every social interaction into a sales opportunity.
GoodFit: Paddle Co-Founder's New Side Hustle Raises $13M to "Fix" GTM
Because apparently we needed another AI platform to tell us our go-to-market strategy sucks. Notion Capital led the Series A for this "revolutionary" data platform that promises to reshape how companies approach GTM in the AI era. Translation: more dashboards, more metrics, same conversion problems.
👔 Executive Moves
Anthropic: Google Cloud Vet Jumps Ship for Claude
Chris Ciauri ditched Google Cloud to become Anthropic's Managing Director of International, probably tired of explaining why Bard isn't as cool as ChatGPT. With Anthropic tripling their international workforce, this hire signals serious global expansion plans for enterprise AI.
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