🎯 WTF GTM Daily Digest

August 28, 2025 - Your daily dose of B2B GTM “intelligence” 😂

Welcome, sports fans, to the exciting world of B2B GTM goodness. Every day we are going to round up all the best bits from the world of go to market tech, go to market players, and goofy B2B fun.

Let’s get into WTF is happening during the ass end of August. BTW, stock market is crushing it. New records for the Big Board ($DJI ( ▲ 1.33% ) ), the S&P 500 ($SPX ( ▲ 0.9% ) ) and Nasdaq ($NASDAQ ( 0.0% ) ) closed just a smidge below it’s all time high.

Why am I telling you this? Well, it’s because GTM and AI are inextricably intertwined like your shoes after someone pulls a fast one and ties your kicks together.

$NVDA ( ▼ 0.08% ) crushed its earnings and dropped almost 2% because some analysts said that there was going to be an AI slowdown. Maybe there is, but, damn, Nvidia gettin’ slapped. And the world of GTM is all in, all the time, on AI. So, if investors are maybe thinking of hitting the AI brakes - I can only imagine the B2B GTM world ain’t so far removed.

🚀 PRODUCT LAUNCHES

• Zendesk: Rolls out approval requests for tickets and side conversations in its mobile app. Because who doesn’t love more ways to manage chaos? Source

• HubSpot: Smarter workflows and cleaner reporting are the highlights of their latest updates. GTM teams, rejoice! Source

🏆 CUSTOMER WINS & CASE STUDIES

• Freshworks: Reports strong Q2 2025 results with AI-driven growth. Investors are taking note. Source

👔 EXECUTIVE MOVES

• Affinity.co: Names Lindsay Bayuk as Chief Marketing Officer. New leadership, new strategies? Source

💡 INDUSTRY INSIGHTS

• Salesforce: Faces a 0.17% stock dip amidst HubSpot’s subscription surge. The CRM battle intensifies. Source

• Zendesk: A critical zero-click vulnerability in its Android SDK raises security concerns. Patch it up, folks! Source

Clay is the GTM Engineer’s weapon of choice. It’s a super-powerful tool, is evolving all the time. It’s today’s tool of the day because one of these things just happened: 1) Clay raised a shit-ton of money 2) Claygents just got a serious upgrade 2) Some nerd found a way to get Clay to wash his car 3) Some 22 year old bro who thinks that outreach is is just a “u up” DM wearing Friday casual just discovered Clay and they are 100% sure that their 116 step workflow is going to help you mint.

Mañana.

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