🎯 WTF GTM Daily Digest

September 11, 2025 – Your daily dose of B2B GTM industry intelligence 🙄

🤝 Partnerships & Integrations

Salesforce Teams Up with Make-A-Wish for Some Feel-Good PR

Salesforce is dropping $3M over three years to help Make-A-Wish grant wishes, because nothing says "we care about humanity" like a perfectly timed, tax-deductible partnership announcement. While cynical, it's actually smart GTM strategy – showing enterprise buyers that you're not just another soulless tech giant matters when everyone's fighting for the same shrinking budget.

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🚀 Product Launches

Claude Now Makes Files Because Why Do Anything Manually Anymore

Anthropic just added a preview feature so Claude can crank out Excel sheets, PowerPoints, Word docs or PDFs right in chat … formulas, charts, data analysis, format conversions, you name it. AI slop is going to invade out most sacred spaces…PPT & Excel - the horrors!

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💡 Industry Insights

B2B Demand Gen Services Market Heads for the Skies (And That’s Good for your Revenue Forecast)

The global B2B demand gen service market is forecasted to balloon to about $15B by 2033, growing ~10.5% annually from 2025—fueled by lead gen, content, ABM, and digital transformation trends.  Why you GTM folks (yes, you) should care: this means more money chasing better hooks, smarter content, and hyper-personalized outreach—so standing still with your playbooks is basically choosing to be left behind. Also, newer players in Asia-Pacific and SMEs are finally gas-lighting the idea that demand gen is just for the big dogs. 

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🛠️ Tool O’ The Day

Ocean.io: Ocean.io is a B2B prospecting data platform that promises to help GTM teams discover the accounts nobody else finds via AI-powered lookalike search, backed by tens of millions of company profiles, hundreds of millions of data points, and a near-perfect CRM match rate. Your pipeline won’t fill itself, and generic lead lists are the death of high-ROI outreach. If you get your ICP right and use Ocean to clone it, you can spend less on bad leads, higher on insights, and maybe even actually see your demo numbers move.