Lawyers, Guns & Money

September 23, 2025 – Your daily dose of B2B GTM industry intelligence 🙄

📈 Funding & Acquisitions

Rocket: Surat Startup Raises $15M to Let Anyone Build Apps (Because Coding is So 2024)

AI-powered Rocket just secured seed funding from Salesforce Ventures and Accel to democratize app building through natural language. Because apparently we needed another way for non-technical people to create "production-ready" software that developers will inevitably have to fix later. Still, this signals VCs are betting big on the no-code revolution eating traditional development budgets.

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Filevine: Legal Tech Gets a $400M Reality Check

Filevine just raised $400M at a $3B valuation because apparently lawyers need AI to help them bill more efficiently. Founded by legal eagles who figured out that case management software could be sexier than it sounds, they're now the darling of Insight Partners and friends. For GTM teams: this proves vertical SaaS can command unicorn valuations when you solve real workflow pain points.

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🚀 Product Launches

6sense: ABM Giant Launches AI Email Agents While Swapping CEOs (Multitasking Much?)

6sense just dropped AI-powered email agents for "personalized outreach at scale" while simultaneously naming Chris Ball as their new CEO, with Jason Zintak moving to Chairman. Nothing says "we're ready for hypergrowth" like launching autonomous sales bots and changing leadership in the same breath. Every sales rep just got a glimpse of their AI replacement.

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Personize: New HubSpot App Promises 1:1 Personalization at Scale (The Holy Grail, Again)

Personize launched their "Generative Personalization Engine" natively inside HubSpot, claiming to solve the age-old problem of personalized outreach without manual work. Because every GTM team definitely needs another AI tool promising to make their emails feel "authentic" while being completely automated. Watch as this becomes the next must-have tool that everyone buys but nobody actually uses properly.

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🤝 Partnerships & Integrations

Klaviyo: Four Commerce Giants Team Up to Crowdsource Their Next Big Thing

Klaviyo joined forces with commercetools, Stripe, and Lovable for a global AI hackathon because apparently building the future of commerce is now a group project. Nothing says "we're confident in our roadmap" quite like asking random developers to solve your innovation challenges for you. Still, for GTM teams, this signals where the puck is heading—AI-driven personalization at scale across the entire commerce stack.

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Channel99: Ex-Demandbase CEO Plays LinkedIn Matchmaker

Chris Golec's latest venture just cozied up to LinkedIn's Company Intelligence API, because apparently the "dark funnel" needed more illumination. The former Demandbase founder is betting that B2B attribution is still broken enough to warrant another startup. For GTM pros: watch this space—when ABM pioneers launch new attribution plays, it usually means your current stack is about to get disrupted.

Snowflake: Big Tech Forms Data Standards Avengers

Snowflake convinced Salesforce, BlackRock, and 14 other companies to play nice with the "Open Semantic Interchange" initiative—basically admitting that the $1T AI data mess needs adult supervision. It's like watching your divorced parents agree on custody arrangements, except the kids are semantic data models. For GTM teams: standardized data formats could finally make your martech stack talk to each other without expensive consultants.

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👔 Executive Moves

6sense: Chris Ball Named New CEO as Company Enters Next Growth Phase

Jason Zintak transitions to Chairman as Chris Ball takes the helm at the ABM platform. Because nothing says "we're scaling fast" like a leadership shuffle right as you're launching AI agents. Ball's got his work cut out for him navigating the increasingly crowded intent data space.

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