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🎯 WTF GTM Daily Digest

September 16, 2025 – Your daily dose of B2B GTM industry intelligence 🙄

📈 Funding/Acquisition

🔥 Salesforce: CRM Giant Acquires Bluebird Because They Collect AI Companies Like Pokemon Cards

Salesforce continues its shopping spree by snatching up AI-prospecting platform Bluebird for their Sales Cloud collection. At this point, Marc Benioff probably has a dedicated AI acquisition team on speed dial. This means your prospects will soon face even more "intelligent" outreach - lucky them.

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Spara: Another AI Sales Platform Raises $15M Because Apparently We Don't Have Enough Yet

Spara just grabbed $15M in seed funding to build "AI agents for lead conversion" - because nothing says innovation like the 847th company promising to automate your SDRs out of existence. Led by Radical Ventures, they're betting that what the world really needs is yet another chatbot to qualify your inbound leads while your actual reps update their LinkedIn profiles. At least VCs are consistent in their delusions.

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Hyperbound: $15M Series A to "Revolutionize" Sales Training (Where Have We Heard This Before?)

Peak XV Partners just threw $15M at Hyperbound's AI-powered sales coaching platform, because apparently analyzing your terrible discovery calls with machine learning is the future. They promise to identify "winning strategies" from your sales conversations - revolutionary stuff like "ask questions" and "don't immediately pitch." Your quota-missing reps will love having an AI tell them what they're doing wrong.

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🚀 Product Launches

Crickets chirping - Apparently everyone's too busy building "AI agents" to actually launch anything worth talking about.

🤝 Partnerships & Integrations

Still waiting - Maybe tomorrow someone will announce another "strategic partnership" that's really just an API integration.

🏆 Customer Wins & Case Studies

Radio silence - Your customers are probably too busy dealing with your last "revolutionary" update to celebrate publicly.

👔 Executive Moves

Nothing to report - All the executives are probably at conferences talking about AI transformation.

💡 Industry Insights

The Real Talk: Two funding rounds in 72 hours tells you everything about the current GTM landscape - it's either dead quiet or everyone's too busy actually selling to make announcements. Either way, your pipeline isn't going to fill itself while you read funding news.

🔥 SMB Marketers: CRO Is the Hot Topic They’ll Never Actually Test

B2B marketers at small and mid-sized companies say conversion rate optimization is their big priority—but most of them aren’t running A/B tests or doing the actual work. It’s like announcing you’re training for a marathon, then never leaving the couch.

Why it matters: every tiny conversion bump compounds across traffic and revenue. If you don’t test, you’re guessing. And in B2B, guesses cost you leads, pipeline, and eventually your job.

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That's a wrap! Stay sharp, GTM pros.

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